I did a mini blog on my Insta stories when Fenty Beauty launched because of the response that it received both from consumers and the beauty industry. It was as refreshing as it was threatening, the outcome though being that we love Fenty Beauty and below is why.
- It is #blackgirlmagic
Rihanna is an accomplished music artist, fashion designer, philanthropist and so much more. She pushes the boundaries in every sphere that she ventures into and she has continued to do exactly that with her entry into the beauty industry. Rihanna saw an opportunity that has been a challenge in the beauty industry for decades, inclusivity. With even herself not being represented or catered to she decided to take on this challenge for herself and launch a beauty line that caters to all skin shades. The launch of her beauty range shook the beauty industry because for the first time, a large part of the female population felt like they were finally being seen and catered to. It is quite an achievement for Rihanna to not only launch a beauty range because she can (she’s famous so like it would be easy), but to launch one that actually has made a difference in women’s lives. This is #blackgirlmagic.
2. It is inclusive
The launch of the Fenty Beauty range led to the darker shade products within the range being sold out instantly. After years of hearing multiple excuses as to why beauty houses do not have darker or very pale shades in their ranges it was definitely exciting to see it finally happen and for the support to be unequivocal. We don’t have the Fenty Beauty range distributed in South Africa but after the launch of this range, we have definitely seen a more inclusive approach in beauty advertising and the emphasis on the wide range of shades being available. It is unfortunate of course that this only happened after they saw the potential threat that Fenty Beauty could be to their businesses, which is also quite ironic.
“I wanted things that I love,” she told Refinery 29. “Then I also wanted things that girls of all skin tones could fall in love with. In every product I was like, ‘There needs to be something for a dark-skinned girl; there needs to be something for a really pale girl; there needs to be something in-between.’ There’s red undertones, green undertones, blue undertones, pink undertones, yellow undertones—you never know, so you want people to appreciate the product and not feel like: ‘Oh that’s cute, but it only looks good on her.’”
3. It has shaken up the beauty industry for the right reasons
The launch of Fenty Beauty and its inclusive range can only mean positive things for the marginalized girl who doesn’t see herself represented in beauty adverts and offerings. It forces beauty houses to go back and review their strategies if they want to stay relevant and winning in this current era. It opens up opportunities for ANY girl to be considered as an ambassador for beauty brands and this is exciting.